dot.
Rethinking how we talk about periods.
Periods
Stigma
SILENCE
Around the world, menstruation is surrounded by silence, discomfort, and stigma.
While the biological process is universal, the cultural narratives around it vary greatly—and often act as barriers to education, dignity, and access.
Dot tackles the global taboo around menstruation with a question as simple as:
“Mama, what is period?”
The campaign responds to the persistent global stigma surrounding menstruation and sex education by offering a platform that fosters curiosity, conversation, and culturally sensitive learning.
Rather than correcting culture, Dot speaks to it—with clarity, warmth, and a commitment to accessibility.
Dot was built to…
Foster real-life, intergenerational conversations across cultures
Provide foundational, stigma-free education about menstruation and sex ed
Inspire deeper interest in science, medicine, and body literacy
Design for inclusion, not prescription—acknowledging that every culture starts from a different place
dot.
Rethinking how we talk about periods.
Periods
Stigma
SILENCE
Around the world, menstruation is surrounded by silence, discomfort, and stigma.
While the biological process is universal, the cultural narratives around it vary greatly—and often act as barriers to education, dignity, and access.
Dot tackles the global taboo around menstruation with a question as simple as:
“Mama, what is period?”
The campaign responds to the persistent global stigma surrounding menstruation and sex education by offering a platform that fosters curiosity, conversation, and culturally sensitive learning.
Rather than correcting culture, Dot speaks to it—with clarity, warmth, and a commitment to accessibility.
Dot was built to…
Foster real-life, intergenerational conversations across cultures
Provide foundational, stigma-free education about menstruation and sex ed
Inspire deeper interest in science, medicine, and body literacy
Design for inclusion, not prescription—acknowledging that every culture starts from a different place
dot.
Rethinking how we talk about periods.
Periods
Stigma
SILENCE
Around the world, menstruation is surrounded by silence, discomfort, and stigma.
While the biological process is universal, the cultural narratives around it vary greatly—and often act as barriers to education, dignity, and access.
Dot tackles the global taboo around menstruation with a question as simple as:
“Mama, what is period?”
The campaign responds to the persistent global stigma surrounding menstruation and sex education by offering a platform that fosters curiosity, conversation, and culturally sensitive learning.
Rather than correcting culture, Dot speaks to it—with clarity, warmth, and a commitment to accessibility.
Dot was built to…
Foster real-life, intergenerational conversations across cultures
Provide foundational, stigma-free education about menstruation and sex ed
Inspire deeper interest in science, medicine, and body literacy
Design for inclusion, not prescription—acknowledging that every culture starts from a different place
